Are you having a hard time deciding to buy Telegram subscribers for your Telegram members?
Hitting that perfect “sweet spot” with your pricing strategy is no mean feat and choosing the wrong price can have a detrimental toll on your business.
Charging too little runs the risk of lost profits while charging too much could steer potential members away from your Telegram channel.
Working out your Telegram channel pricing strategy is something you should put time and research into.
Ideally, the cost of joining your Telegram channel shouldn’t break the bank but at the same time, it shouldn’t leave you scrounging for pennies to pay the bills either!
You’re running a business after all and therefore your Telegram channel needs to be profitable.
So, how much should you charge for your Telegram channel? And, is there an average ballpark figure you should be aiming to hit?
Unfortunately, there is no one-size-fits-all approach when it comes to your Telegram channel pricing. But there are four key areas to look at to help you land on a price that you and your members are happy with.
1) Your Business Financials & The Profitability of Your Telegram channel
The first thing you need to take into consideration when it comes to deciding on the cost of your Telegram channel is your business financials.
Although you might want to make your Telegram channel as affordable as possible, you need to be careful you don’t leave yourself short.
Your Telegram channel needs to be profitable. If you’re not making enough money to cover costs, all of the hard work you’re putting into it won’t be worth your while. Put simply – your business will have a very short lifespan if you’re not making money.
Remember – if your Telegram channel isn’t making any money, it isn’t a business. It’s a hobby.
To help ensure your profits are alive and well, you need to define your cost of member acquisition. In other words, how much does it cost you to attract a new member?
To work this out, you’ll need to look at how much you’re spending on ads and affiliate commission, etc.
Then, think about the additional costs of running your business.
Things like sending out welcome gifts and paying guest experts to deliver material for your members, software subscriptions, paying your team / people who deliver services to you – think of everything that comes with a price tag.
Once you know your ongoing overhead, you can calculate how much you need to make per member as a bare minimum.
From there, you can decide what sort of profit margin you want to charge on top of it.
There is a saying ‘revenue is vanity, profit is sanity, cash is king’.
So, with your Telegram channel you can work out the revenue i.e. the money coming in from your Telegram channel, plus other sources of income if there are any.
Then work out your profit as just explained, what is left over after all expenses are paid?
Remember that you pay tax on profit so consider that when working out your actual ‘take home’ amount each month.
The absolute beauty of a Telegram channel is that cash-flow should never be too much of a concern because people pay you, usually automatically, as per the membership terms, i.e. you’re not chasing members for unpaid invoices and abiding by the complex payment terms of others. Focus on the revenue and profit and the cash should take care of itself.
2) Your Product & Offering
Members will base their decision to join your Telegram channel on the value it delivers, not the price.
The value that your actual product holds plays a huge role in determining the right membership pricing.
Your overall offering is what people are buying, so you need to ask yourself how much is your offering worth?
Whether you charge $100 or $500 per month, you need to make sure that your price communicates the value that your Telegram channel offers to potential members.
If it delivers to them a lot of value, they’ll never question whether or not it’s worth paying the monthly cost. In fact, it’s a no-brainier for them because they know that they’re getting so much value and long may it continue!
If your members get a lot of exclusive content and even one-to-one time with you, you can charge a premium price for that.
But, if a lot of the Telegram channel content is self-learning and left up to them, you might have a harder time justifying a higher price tag.
Charging too little for one-to-one access and lots of great content can come up as a red flag for many members.
They won’t be calling all their friends saying they have just discovered the bargain of the century! Instead, they’ll be suspicious and wondering what’s not quite right because there’s a huge disconnect between the value and the cost.
The same thing applies to the opposite, i.e. if you’re charging a high price for something that doesn’t seem to offer a huge amount of value.
When it comes to prices, it’s often not a logical decision, it’s a psychological one.
Pricing is subjective and while $100 a month may seem like nothing to some members, it will always be seen as too much for others.
So, make sure that you take some time to think about your product and what you’re offering. Then, adjust your prices accordingly.
3) Review Your Competitors
This is the one you’re probably least excited about!
Competitors can be a nuisance, but you have to accept that they exist and you can learn a lot from them.
So, grab your binoculars and start scanning the market to see who else is out there competing for your member’s time, attention and money. You’ve got to look beyond other Telegram channels and consider things like courses, private coaching sessions, services and so on.
Look at how much your competitors are charging and then evaluate the difference in the value proposition for what they’re offering compared to what your Telegram channel offers.
Do the prices add up? Or, are they charging way more than you for less value?
Of course, you should never base your pricing strategy solely on what other people are doing.
But knowing how much they charge can give you a better idea of how much your members is willing to pay.
If you find that there is a Telegram channel that offers the same solutions as yours, but they don’t offer as much value, you can probably charge more for your Telegram channel because it’s worth more.
Make sure you communicate really clearly the value of your Telegram channel.
If the solution that your Telegram channel offers is rare and there are only a few (if any) competitors offering the same thing, you can charge a higher premium for your Telegram channel.
On the other hand, if there are tons of services, products, and Telegram channel offering lots of free content and so on, you might need to consider adjusting your pricing.
However, that’s not to say that you should ever compete on price.
Competing on price quickly becomes a race to the bottom.
It doesn’t matter how low your Telegram channel pricing is because there’s always going to be someone who will try to undercut you.
Your Telegram channel needs to be profitable, so don’t price yourself OUT of business!
4) Consider Your Market & Your members Profile
Finally, you need to consider your market and determine the profile of your members.
Their financial situation and level of disposable income will be a huge factor in whether or not they can afford and want to pay for your Telegram channel.
Think about how your Telegram channel compares to their other financial obligations in terms of importance.
Is your Telegram channel more important than their monthly phone bill, for example? Probably not.
If you run a B2C Telegram channel, you might find that you’re a little lower on the priority scale.
This is because B2C members have a lot to consider and when it comes to budgeting. Your Telegram channel is up against things like utilities, the cable bill, groceries, Netflix, and everything in-between.
The bad news is that when it comes to cutting back on costs, your Telegram channel may be one of the first things to go when it comes to tightening their purse strings.
This is why it’s so important to understand your market inside and out. You’ll also need to consider if there is a financial barrier to entry that comes with your Telegram channel.
So, if you’re teaching people to become better photographers, for example, there’s a financial barrier that comes with that hobby (or profession), in the first place.
Telegram channel members will need to hand over the big bucks to pay for photography equipment such as the camera, lens’, tripods and so on.
Expensive hobbies like this usually demand a higher level of disposable income.
On the bright side, you can get away with charging slightly more for your Telegram channel because spending money on their hobby is nothing new to them.
The opposite would be a Telegram channel for runners.
There is almost no barrier to entry to becoming a running apart from buying some running shoes! So members may not necessarily have the mindset to join what they perceive to be an expensive Telegram channel for their low-cost hobby.
Now that we’ve gone over everything you need to consider when figuring out your Telegram channel pricing, it’s time to get into specifics.
Although there isn’t a one size fits all answer when it comes to Telegram channel prices, there is a general rule of thumb to help you figure out your Telegram channel pricing strategy.
The average B2B Telegram channel can cost anywhere from $300 to $700 per month.
This is considerably more expensive than most B2C Telegram channel, which are usually around $150 to $350 per month.
Like with most things in life, there are exceptions and these prices are just to give you a general idea of things.
The price of your Telegram channel will depend on your business, product, competitors and your market. You might start an initial low launch price and then increase the price towards the end of your launch window, which is fine.
Choose a price that allows you to maintain your Telegram channel without breaking the bank.
Remember that above all else, this is your business and you need it to be profitable.